Affiliate marketing is a performance-based marketing strategy where individuals, known as affiliates or publishers, promote products or services on behalf of a company or merchant. Affiliates earn a commission or a predetermined fee for each sale, lead, or action generated through their marketing efforts.In affiliate marketing, businesses benefit by leveraging the reach and influence of affiliates to expand their customer base and increase sales without incurring upfront marketing costs. Affiliates use various online channels such as websites, social media, email, or content marketing to drive traffic to the merchant's website. This mutually beneficial arrangement allows affiliates to monetize their online presence while merchants gain access to a broader audience and pay only for actual results. Affiliate marketing networks and tracking technology play a crucial role in monitoring and compensating affiliates accurately. It's a popular model in e-commerce, as it can be cost-effective and offers a direct link between marketing efforts and revenue.