An autoresponder is an automated email or messaging system used in e-commerce and online marketing to send pre-configured messages or responses to users based on specific triggers or events. It allows businesses to engage with customers, prospects, or leads in a timely and personalized manner.Autoresponders are commonly employed in e-commerce for various purposes, such as sending welcome emails to new subscribers, providing order confirmations and shipping notifications, requesting feedback, or nurturing leads through a series of follow-up emails. They are programmed to respond to specific actions or events, including sign-ups, purchases, form submissions, and more. Autoresponders enhance customer communication, streamline repetitive tasks, and contribute to building relationships with users by delivering relevant content and information at the right time, ultimately improving user engagement and driving conversions.