A Progressive Web App (PWA) is a type of web application that leverages modern web technologies to deliver an app-like experience to users across various devices and platforms. PWAs are designed to combine the best features of websites and native mobile apps, providing fast load times, offline functionality, and a user-friendly interface. They are accessible through web browsers, which allows users to install them on their devices or access them via a web link.

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Explanation: PWAs have gained prominence in e-commerce due to their ability to offer a seamless and engaging shopping experience. They are optimized for performance, offering fast loading times and smooth interactions, which is essential for retaining and engaging online shoppers. Additionally, PWAs can work offline or in low-network conditions, making them ideal for e-commerce stores that want to provide uninterrupted access to product catalogs and shopping carts.

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E-commerce businesses often utilize PWAs to improve the user experience and reduce bounce rates, ultimately leading to higher conversion rates and increased sales. PWAs are cost-effective solutions, as they don't require the development of separate apps for different platforms like iOS and Android. They are also easier to maintain, as updates can be deployed through the web server without requiring users to download and install new versions. Overall, PWAs have become a valuable tool for e-commerce brands looking to provide a mobile-friendly, responsive, and highly performant shopping experience for their customers.

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In summary, Progressive Web Apps (PWAs) are a significant development in the e-commerce landscape, offering a hybrid solution between traditional websites and native mobile apps. They provide users with a fast and engaging shopping experience and are particularly useful for businesses aiming to improve mobile commerce performance and customer satisfaction. PWAs enable cost-effective and efficient solutions for delivering e-commerce content across a range of devices and platforms.