Remarketing, also known as retargeting, is a digital marketing strategy widely used in e-commerce to re-engage with website visitors or previous customers who did not make a purchase. This strategy involves displaying targeted advertisements to individuals who have already interacted with an e-commerce website or its products. Remarketing leverages data on user behavior to encourage them to return and complete a desired action, such as making a purchase.

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Explanation: In the e-commerce context, remarketing aims to recapture the interest of potential customers who have shown an initial interest in a product or service but did not convert into buyers. This is achieved by tracking user actions, such as visiting a product page, adding items to a shopping cart, or starting the checkout process. Based on these actions, businesses can use digital advertising platforms like Google Ads or social media advertising to display relevant and personalized ads to these users as they browse other websites or social media platforms.

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Remarketing is highly effective in e-commerce because it targets users who have already expressed interest, making them more likely to convert. It also enables businesses to create highly personalized and relevant ad campaigns. For example, an e-commerce company may show an ad featuring the products a user added to their cart but did not purchase, along with a special discount offer to incentivize completion of the purchase.

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In summary, Remarketing is a digital marketing strategy used in e-commerce to re-engage with website visitors or past customers who did not complete a desired action. By displaying personalized ads to these individuals, businesses aim to recapture their interest and encourage them to convert into customers. Remarketing leverages user behavior data to create highly targeted and relevant ad campaigns, ultimately increasing conversion rates and revenue.