A Retailer is a business or entity engaged in the sale of goods and services to consumers, typically in small quantities for personal use. Retailers play a central role in the supply chain by acquiring products from wholesalers, manufacturers, or distributors and making them available to the general public through various sales channels, including physical stores, online platforms, or a combination of both. In the context of e-commerce, online retailers are businesses that operate digital storefronts to sell products and services to customers over the internet.

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Explanation: Retailers, both traditional brick-and-mortar stores and e-commerce businesses, are essential components of the consumer shopping experience. In physical retail, they maintain storefronts, hire staff, and provide a physical space for customers to browse, select, and purchase products. On the other hand, online retailers, also known as e-tailers or e-commerce retailers, operate digital platforms where customers can shop from the comfort of their homes or on the go using computers, smartphones, or tablets. Online retailers offer a wide range of products, from clothing and electronics to digital downloads and services.

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Online retailers have witnessed significant growth and transformation in recent years, driven by the convenience and accessibility of e-commerce platforms. They cater to a global customer base and can leverage advanced marketing and analytics tools to personalize the shopping experience. Retailers, whether traditional or e-commerce-based, focus on inventory management, pricing strategies, customer service, and marketing efforts to attract and retain customers. Successful retailers stay attuned to consumer trends, adapt to changes in the retail landscape, and optimize their operations to meet the demands of their target audience.

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In summary, a Retailer is a business involved in selling goods and services to consumers, operating through physical stores, online platforms, or a combination of both. In the e-commerce context, online retailers offer a diverse range of products and services through digital storefronts. They play a central role in the supply chain and focus on inventory management, pricing, customer service, and marketing to attract and retain customers in a dynamic retail landscape.