Average Order Value (AOV) is a key e-commerce metric that represents the average amount spent by a customer in a single transaction when making a purchase from an online store. It is calculated by dividing the total revenue generated by the total number of orders.AOV is a critical metric for e-commerce businesses as it provides insights into the spending habits and purchasing power of their customer base. An increase in AOV often indicates that customers are buying more expensive items or multiple products during a single transaction, which can lead to higher revenue and profitability. E-commerce companies can employ various strategies to boost AOV, such as offering product bundles, cross-selling related items, providing volume discounts, or setting order minimums for free shipping. By tracking and optimizing AOV, businesses can enhance their revenue and marketing strategies, ultimately contributing to their overall success.