Marketing

What is Conversational Marketing and how can it help you sell more online?

Samuel AI
June 30, 2025
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Marketing is no longer a one-way street

Today’s customer expects quick answers and human interactions. Conversational marketing meets that demand with real-time, personalized conversations that build trust and drive sales.

What is conversational marketing?

Conversational marketing is about having real-time chats with your potential customers, using live chat, chatbots, WhatsApp, and even social media.

Main benefits:

  • Improves user experience
  • Increases conversions
  • Enables 24/7 attention with automation
  • Reduces cart abandonment

How to apply it to your ecommerce

Use smart chatbots

Don’t just install a bot—train it. Customize responses and segment flows to make the interaction feel personal.

Integrate WhatsApp Business

You can connect WhatsApp to your ecommerce platform to confirm orders, answer questions, or offer support.

Don’t just talk—listen

Conversational marketing is also a source of insights. Use conversations to learn what customers really need.

Conversational Marketing FAQs

Do I need to code to set up a chatbot?

No, tools like ManyChat or Tidio let you build bots without coding.

Can I use WhatsApp to sell and support customers?

Yes. WhatsApp Business allows for automation, catalog display, and customer follow-ups.

Does this replace email marketing?

Not at all. It complements email marketing for different stages of the customer journey.

Is it expensive to start?

Not necessarily—many platforms offer free or low-cost plans for small businesses.

Can I use it if I sell on marketplaces like Amazon?

It’s trickier, but you can still use conversational marketing on your social media or branded website.