What is Conversational Marketing and how can it help you sell more online?

Marketing is no longer a one-way street

Today’s customer expects quick answers and human interactions. Conversational marketing meets that demand with real-time, personalized conversations that build trust and drive sales.

What is conversational marketing?

Conversational marketing is about having real-time chats with your potential customers, using live chat, chatbots, WhatsApp, and even social media.

Main benefits:

• Improves user experience
• Increases conversions
• Enables 24/7 attention with automation
• Reduces cart abandonment

How to apply it to your ecommerce

Use smart chatbots

Don’t just install a bot—train it. Customize responses and segment flows to make the interaction feel personal.

Integrate WhatsApp Business

You can connect WhatsApp to your ecommerce platform to confirm orders, answer questions, or offer support.

Don’t just talk—listen

Conversational marketing is also a source of insights. Use conversations to learn what customers really need.