The ultimate tracking software for e-commerce
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For eCommerce, the post-purchase phase is just as important as the checkout process. Tracking isn’t just logistics – it’s an opportunity to engage with your customers and strengthen your brand.
According to Narvar, 83% of online shoppers expect regular updates on their orders, and 40% check their tracking status multiple times a day.
• Tracking emails have an open rate 5x higher than promotional emails.
• It reduces customer anxiety and improves satisfaction.
• Every update is a chance to add value and reinforce trust.
Instead of sending customers to the carrier’s page, use a branded tracking page with:
• Your logo and brand colors.
• Personalized thank-you notes.
• Related product recommendations or discount codes.
Send updates at every shipping stage:
Add small upsell opportunities within these emails.
A simple message like:
“Hi Laura, your sneakers are on their way! While you wait, check out our new arrivals with 10% off just for you.”
can turn a routine email into a marketing channel.
With WeShip, you can centralize all tracking information from multiple carriers and create branded tracking pages, turning a simple update into a powerful marketing tool.
Yes, a positive post-purchase experience increases customer retention.
Yes, WeShip lets you add custom branding and promotions.
3 to 5 updates (order confirmation, shipped, out for delivery, delivered) are ideal.
A page where customers track their package while engaging with your brand content.
To avoid confusion and streamline communication across multiple carriers.
