Definition: B2C, or Business-to-Consumer, is a business model where companies sell products or services directly to individual consumers. In this model, the business acts as the seller, and the end consumers are the buyers.Explanation: B2C is a common e-commerce model where companies offer their products or services through online stores, websites, or retail locations, targeting individual consumers. The B2C model is characterized by its focus on meeting the needs and preferences of individual customers, often involving marketing strategies tailored to consumer interests. E-commerce businesses that operate under the B2C model aim to provide a user-friendly online shopping experience, secure payment options, and personalized services to enhance customer satisfaction. This model is prevalent in various industries, including retail, entertainment, travel, and more, and has been significantly influenced by the growth of online shopping and digital technology.