Native Advertising is a digital marketing strategy widely used in e-commerce, seamlessly integrating promotional content within the natural context of online platforms. It's designed to match the look, feel, and format of the surrounding content, creating an advertising experience that feels organic and unobtrusive to users. Whether it's in-feed ads on social media, suggested products within e-commerce sites, or sponsored content on websites, native advertising aims to engage the audience in a way that aligns with their browsing experience. The success of native advertising often hinges on its contextual relevance, transparency, and ability to provide value to users, resulting in higher engagement and click-through rates compared to traditional banner ads.In e-commerce, native advertising plays a pivotal role in recommending related products, showcasing user-generated content, and indirectly guiding users to product discovery. By delivering content that seamlessly blends with the platform's context and style, e-commerce businesses can enhance the user experience, increase brand exposure, and drive conversions and sales. The non-disruptive and transparent nature of native advertising fosters trust with the audience, making it a valuable tool for marketers looking to promote their products and services in an engaging and user-friendly manner.